We’re writing this from our Brand Retreat in Gran Canaria, the sun is shining, the conversations are flowing, and it’s a reminder of why we love bringing this community together.
And we’re not stopping here… October is around the corner and we’ve got a huge line-up of events waiting for you.
First up, our Learning Labs in London and Manchester, all around annual planning. These are smaller, workshop-style sessions where you can step out of the day-to-day, tackle your biggest challenges, and leave with a 2026 plan that’s actually doable.
London: 9th October at Menier Lounge.
Sign up here
Manchester: 22nd October at Huckletree Ancoats.
Sign up here
Then, it’s the big one, DTC Live London on Thursday 16th October at The Fable.
A full day of founder stories, fireside chats and panels with an incredible line-up of brands… CODE Beautiful, DECIEM | THE ABNORMAL BEAUTY COMPANY, Hair Loving, Hollywood Browzer Beauty, Indu, Kavee, Myprotein THG, Selkie Hair, Smoothie London Jewellery, THE STEAM BAR, ALB, Eleven as One, Mallet, Only Curls, Mous, One Good Thing, Regalrose, Réia, TALA, YETI and Gigi Supplements.
So, you love the buzz of a big conference but also want time to roll up your sleeves and get practical, October has you covered.
Spots are limited, so grab yours now.
Black Friday has shifted. Shoppers aren’t just hunting for discounts anymore, they want interaction, exclusivity, and a bit of entertainment too.
That’s why Live Shopping has become such a powerful way to stand out.
We caught up with our friends at Sprii, who see thousands of Black Friday campaigns run through their platform every November. We dug into their brand-new 2025 Black Friday Playbook. Inside, they’ve broken down the five proven plays you can copy to win Black Friday (and Black Month).
Their Black Month numbers from the previous years give a glimpse of just how big this has become:
💶 €53M revenue generated
📦 2.6M products sold
📺 20K+ campaigns delivered
What stood out most in our conversation was how early the most successful brands start their Black Friday Live Shopping campaigns.
So, what’s in the 2025 Playbook?
The buzz begins weeks before Black Friday itself, with teaser events, product drops, and interactive shows that build anticipation and keep customers coming back.
Live Shopping allows for a chance for shoppers to ask questions, react in real time, and feel part of something happening live, whether that’s on Instagram, Facebook, or directly on your site.
This year, the opportunity isn’t just to sell more, but to connect in a way that makes your Black Friday campaign memorable.
Check out the playbook here
What actually moves the needle is having a system that multiplies what you already have and makes iteration easier.
Here’s a framework we use:
This is how you scale volume without burning more hours. If you don’t have a system like this in place, you’ll always feel behind on creative.
