It's busy (and exciting!) time here at DTC Live đ.
Just now we went live with a brand-new podcast featuring SURIâs co-founder.
In just a couple of weeks weâll be in New York, and then itâs straight into the countdown for our flagship London conference in October.
This afternoon we went live with Mark Rushmore, co-founder of SURI, and Rebecca Worsley as we delve into:
đĄ How a P&G background helped reinvent the electric toothbrush
đ Breaking into Selfridges & John Lewis as a young DTC brand
âť Why repairability and recyclability are more than buzzwords
đ Lessons from going DTC-first (and where retail fits in)
đĽ Disrupting even the sleepiest category
Watch the live here!
Mark knows the DTC Live stage well, he has spoken at a DTC Live London conference, so it was great to have him back with us for todayâs podcast.
At its heart, DTC Live London isnât just a conference, twice a year we bring founders, marketers, and operators together under one roof, and the energy in the room is unlike anything youâll find online.
Youâll get key insights from the stage, but the real magic often happens in the breaks, swapping tips with other brands, meeting potential partners, and building relationships that last long after the day is over.
And this year weâre turning it up a notch, with entertainment, experiences, and plenty of space designed to spark conversations that matter.
If youâre serious about growth, this is where the people shaping the future of DTC will be.
Donât be the one catching up on the conversations afterwards.
Sign up here and use code JAQRGFUAX for a free brand ticket!
Every product has multiple purposes, but not every brand shows that. A journal, for example, can be a planner, a self-care outlet, or a content tool depending on the user.
The product doesnât change; the userâs perspective and story do.
Brands that embrace these diverse journeys connect authentically and meaningfully with customers.
What is a user journey? A user journey is the series of steps a person takes with your brand from discovery to engagement to purchase. Understanding this journey shifts your focus from âWhat the product doesâ to âHow the product fits into their life.â
Why one product needs multiple stories If a journal is sold only as a productivity tool, you miss emotional buyers and content creators. People buy what a product means to them, not just what it is.
Ask yourself:
Example: Coca-Colaâs âShare a Cokeâ Instead of one generic message, Coca-Cola let consumers create personal stories with their bottles turning a single product into thousands of unique experiences.
Your product is more than what it was built to do, itâs what people believe it can do for them. Let users see themselves in your story, and your brand will speak louder than any ad.
Book your CRO call now!
Beauty is booming, but as a DTC brand the real question is: are your conversions increasing?
Cooeeâs Q2 2025 Beauty Industry Insights Report, based on data from hundreds of beauty and skincare eCommerce brands, has just landed.
Itâs a practical guide with benchmarks and strategies you can apply right now, perfectly timed for BFCM and the upcoming festival season.
â Industry benchmarks across key KPIs, so you know how your store compares on traffic, conversion, AOV, and retention.
â Traffic purchase intent insights, a breakdown of how high-, medium- and low-intent visitors behave, and the right way to engage each segment.
â Personalisation playbooks, tested tactics across homepage, collections, product pages, and cart, with the uplift results brands achieved.
đ Download the full Cooee Q2 2025 Insights Report
Adopt the strategies. Boost conversions. Get ready for your strongest quarter yet.
Check out Cooee here.
16th October | Fable, Holborn Viaduct, London
Talks, panels, drinks, and deep dives with teams from leading brands. More details to follow.
đď¸ Free brand tickets, use code JAQRGFUAX
22nd October| Huckletree, Ancoats
Everything you need to get your annual plans sorted, actionable workshops, templates, and honest discussion with other brands.
đ¤ Book your spot
24thâ27th September | 5-star wellness resort
An all-expenses-covered* escape for founders, leaders and decision makers, focused on trends, tactics & transformation (*except flights).
đ´ If youâre interested, fill out this quick application: đ Exclusive Brand Retreat Application
Want a look at last time? Take a look at our highlights video, photos, and last yearâs agenda!
5th November | Reformer Pilates Studio, London
A private reformer pilates session, juices and breakfast, plus a chance to connect with other brands in health and wellness.
đŞđĽ¤Register your interest
