the dtc live newsletter:
August 7, 2025

Grab One of the 2 Final Spots for the DTC Live Gran Canaria Brand Retreat 🌴 & Why Meta Won’t Scale Your “New” Ads & What to Do Instead

We’ve got big updates you won’t want to miss, a final call for our island retreat, a sneak peek at the brands joining us in London, and a live podcast you can tune into this month...

Last 2 spaces remaining | DTC Live Brand Retreat | Gran Canaria, 24–27 Sept

Three days. Twenty founders and decision makers. Lasting connections. Facing real eCom problems together.

We’re heading back to Gran Canaria for our bi-annual retreat, and this is your chance to be part of it.

Firstly, this isn’t your typical networking retreat.

It’s a space for real conversations between founders, solving challenges side by side, trading unfiltered learnings, and making connections that last beyond the plane ride home.

This year’s theme, Trends, Tactics and Transformations, is all about stepping away from the day‑to‑day so you can focus on what’s next for your brand.

Expect…

✨ Workshops and honest brand chats you can actually learn from

🌅 Morning yoga, scenic hikes, and proper downtime

🥂 Unhurried networking over dinner and drinks

🌴 A stunning backdrop to spark fresh ideas

Who’s it for?

Founders and senior leaders shaping a DTC brand.

Past guests include names from Saatva, Loop Earplugs, Built For Athletes, Rippl Impact Gear, and more.

If you’re interested, simply fill out this quick application and we’ll be in touch.

Curious to see what it’s like?

Check out our highlights video from our last retreat

Check out some pics from last time

Take a look at last year’s agenda

Email amelia@dtclive.com, if you've got any questions... we would love to see you there!

DTC Live London is back, and you’re invited

London, we’re back.

One day. One room. A lot of brand power.

And once again you’ll be in great company, here’s just some of the brands joining us:

TALA • Regalrose • MALLET London • Smoothie London Jewellery • Myprotein (THG) • YETI • PACK'D • THE STEAM BAR • Indu • Sealskinz • Hair Loving • Hollywood Browzer Beauty • One Good Thing • Eleven as One • Selkie Hair

It’s a full day of keynotes, panels, and real conversations designed to give you ideas you can use the very next day, plus networking drinks to wrap things up.

📍 The Fable, Holborn Viaduct, London

🕘 09:00–17:00

Sign up here and use code JAQRGFUAX for a free ticket if you're a brand!

BFCM might feelfar away… But it’s closer than you think

Talking about Black Friday and Cyber Monday in August might feel early. But with the biggest shopping weekend of the year creeping up fast, now is the time to make sure your operations are ready for the rush.

BFCM can bring huge spikes in traffic but also exposes cracks in the customer experience if fulfilment is not seamless. Nearly 70% of online shoppers abandon their carts and this can be even higher during peak trading.

We spoke to our fulfilment friends at Sprint Logistics for their top tips on keeping customers converting.

5 Fulfilment fixes to keep BFCM customers converting

1. Give Real-Time Delivery Estimates Shoppers want clarity. Sprint Logistics integrates Warehouse Management Systems and carrier networks to provide live tracking and accurate delivery times. Pro tip: put BFCM cut-off dates front and centre on product pages and at checkout.

2. Be Upfront About Shipping Costs Nothing kills a checkout faster than surprise fees. Offering free shipping thresholds or showing costs early in the journey can make a big difference. Sprint’s flexible carrier network helps keep options competitive without eating into margins.

3. Keep Inventory Data Accurate Selling something that’s actually out of stock? That’s a guaranteed trust-buster. Sync your sales channels, update stock in real time, and let customers know exactly what’s available, Sprint’s eCommerce fulfilment service is built for this.

4. Promise (and Deliver) Speed Same-day dispatch, next-day options, and localised fulfilment can be the edge you need. With multiple fulfilment centres across the UK and Europe, Sprint helps brands offer faster shipping without the stress.

5. Make Returns Hassle-Free BFCM shoppers want reassurance. A simple returns process and clear policies can build trust and increase conversions. Sprint’s reverse logistics service keeps it smooth from start to finish.

Post-BFCM? Don’t just move on

Sprint suggests digging into your fulfilment data after the rush, what products caused the most cart drops?

Where did delays happen?

This insight is essential when planning for the next peak.

Usually people associate reducing cart abandonment just with better marketing but it’s about better logistics.

Get your fulfilment right, and you can turn more clicks into completed checkouts this BFCM.

Check out Sprint Logistics here.

Why Meta won’t scale your 'New' ads (And what to do instead)

Meta’s Andromeda update may be killing your ad performance, and if your “new” ad looks anything like the old one, Meta won’t scale it.

Here’s why that happens, and how to fix it:

Same vibe = same signal

Meta doesn’t look at fonts or colours, it looks at scroll patterns, hook structures, and engagement loops. If your new ad feels like the old one, Meta routes budget back to your original winner. Small tweaks won’t cut it, you’re not testing new creative, you’re echoing the old signal.

Micro-iterations are getting punished

This is the mistake: new headline, new cut, same concept. To Meta, that’s not a new idea, it’s noise. It’s not glitching, it’s just smarter now. Andromeda prioritises content variation that breaks prediction models, not surface-level edits.

Scale comes from message variation, not versioning

You only need one message to win, but you need to package that message in radically different formats.

What works right now:

  • Raw UGC with human urgency
  • Skits or rants to reset scroll inertia
  • Testimonial mashups that stack proof
  • Us vs Them comparisons to provoke emotion
  • Bold stat carousels that create logic-based desire
  • Founders explaining value directly to camera
  • Educational explainers that unlock curiosity

Each one gives Meta a different behavioural pattern to optimise around.

If you’re still tweaking winners, you’re falling behind

Surface edits aren’t strategy.

Brands relying on old systems are getting capped. Meta is rewarding signal variance, your creative process has to evolve.

Strategic implementation plan

  1. Identify your top-performing message
  2. Scrap the micro-edits
  3. Rebuild 6–8 distinct formats around the same message
  4. Track which unlocks spend
  5. Kill anything that stalls early

New results need new signals. Same concept, same outcome.  Not sure where you stand heading into peak season?

Take 10 seconds to vote here... we’re using your answers to shape upcoming content, tools and invites.

And if you want to know more, book your call with our Meta expert now.

DTC Live on Air Podcast | How SURI Shook Up Oral Care

Join us 21 Aug, 3–4pm for DTC Live On Air with Mark Rushmore, co‑founder of SURI, and Rebecca Worsley.

We’re talking:

💡 How Mark’s P&G background helped him reinvent the electric toothbrush

🛍 From launch to landing in Selfridges & John Lewis

♻ Why repairability and recyclability matter more than ever

📈 Lessons from going DTC‑first (and how retail fits in)

🔥 Tips for disrupting a sleepy category

If you’ve ever wondered how to turn an everyday product into something people love, you’ll want to tune in.

An overview of our upcoming events

DTC Live London

16th October | Fable, Holborn Viaduct, London

Talks, panels, drinks, and deep dives with teams from leading brands.

More details to follow.

🎟️ Free brand tickets, use code JAQRGFUAX

Learning Labs Manchester: Annual Planning

October (date TBC) | Huckletree, Ancoats

Everything you need to get your annual plans sorted, actionable workshops, templates, and honest discussion with other brands.

🤝 Book your spot

Gran Canaria Brand Retreat

24th–27th September | 5-star wellness resort

An all-expenses-covered* escape for founders, leaders and decision makers, focused on trends, tactics & transformation (*except flights).

🌴 If you’re interested, fill out this quick application.

Want a look at last time?

Take a look at our highlights video, photos, and last year’s agenda!

Sculpt & Scale, An event of beauty and wellness brands

5th November | Reformer Pilates Studio, London

A private reformer pilates session, juices and breakfast, plus a chance to connect with other brands in health and wellness.

💪🥤Register your interest

Hope to see you soon!

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