Surviving the CAC crisis

What you'll learn inside

Customer acquisition costs have risen by over 60% in five years. Most of us respond by spending more on ads and tightening our targeting. But the real opportunity isn't at the top of the funnel, it's at the bottom.

A 5% improvement in retention can increase profits by 25% to 95%, yet the average ecommerce retention rate sits at just 28%. The gap isn't a marketing problem. It's an operational one. Late shipments, overselling, and clunky returns are quietly pushing customers away after you've already paid to win them.

This whitepaper shows how fixing your post-purchase operations is the cheapest and most underused growth lever available in 2026.

Inside, you'll learn:

1. Why WISMO tickets, stock inaccuracies, and slow returns are costing your brand up to £75,000 a year in hidden support costs alone.

2. How Nooz Optics went from a 1-star to a 4.4-star Trustpilot rating by fixing what happens after checkout, and how Bond Touch saved 800 hours a month by centralising their operations.