It's the morning after the day before... and what a day it was at DTC Live London!
We had an amazing line-up of brands taking the stage, including TALA, Myprotein, YETI and MALLET London, along with over 150 founders, marketers and partners joining us at The Fable for a full day of talks, workshops and networking.
Speaker Lineup Highlights included:
Disrupting the Fit: The Blueprint Behind TALA’s Rise in DTC, Brand and Culture
The Founders Formula with THE STEAM BAR, Selkie, Anne Louise Boutique & Eleven as One.
From Stockroom to Scale with YETI & Shopify.
Performance Under Pressure with Myprotein, One Good Thing, Kavee & Rainy City Agency - Shopify Platinum Partner.
Chat That Converts with Gigi Supplements & GoKwik.
Building Loyalty That Lasts with DECIEM | THE ABNORMAL BEAUTY COMPANY, Regalrose, ParcelPlanet and Hollywood Browzer Beauty
From First Step to Global Streetwear with MALLET London … and plenty more from Réia, Only Curls, Mous, Smoothie London Jewellery, Quantcast, TBCo, Sprii and others.
We’ve also just had all the content come back from our Gran Canaria Brand Retreat, and it’s seriously something special.
From sunrise hikes and open founder conversations to wellness sessions and dinners under the stars, it was an incredible few days of connection and clarity.
If you missed it, our next Brand Retreat runs from 27th to 30th January 2026, find out here why brands loved it and why it’s the best way to start your year.
And if you want to be a part it, you can register here.
Most brands hit a ceiling because media and creative work in silos. Media teams chase numbers. Creative teams chase ideas. No one connects the two.
When those teams start speaking the same language, everything changes. Here are five simple systems that bridge the gap between your media buys and your creative team 👇
Don’t rely on memory or opinions. Use a simple creative tracker, log every ad, its spend, ROAS, and key metrics. Tag your winners and losers.
Then build from what’s working. 2. Share the Same Data
It doesn’t matter whether you use Atria, Foreplay, Ads Manager, or Google Sheets, what matters is visibility.
Everyone should see when something spikes or drops. If the media team spots a new winner, the creative team should know instantly.
If your editors and designers aren’t rewarded for performance, they’re flying blind.
Tie small bonuses or public shoutouts to top-performing ads. It builds ownership and shifts the mindset from “making assets” to “driving results.”
The best creative teams understand media. The best media buyers understand creative.
Get both sides to study ads together Use TikTok or Meta Ad Libraries, swipe files, or shared moodboards. Spot trends, patterns, and hooks. That’s where real testing ideas come from.
Run short weekly creative review sessions. Look at what’s winning, what’s fading, and what to test next.
Keep the loop tight. Small weekly adjustments compound into major performance gains.
When media and creative stop competing and start collaborating, accounts scale faster, perform better, and waste less spend.
Do you remember when you and everyone’s mum was glued to QVC, presenters chatting away, products selling out live on air, ready to snatch the deal.
Fast-forward to today, and that same excitement is returning, just in a new format.
Live Shopping has quietly become one of the most effective ways for brands to build community and drive real sales.
It’s personal, it’s interactive, and when done well, it’s genuinely entertaining.
It’s all about content, commerce and connection, three things that sit right at the heart of DTC.
Our friends at Sprii have been leading the charge, helping brands reimagine what live selling looks like in 2025.
And with Black Friday fast approaching, they’ve pulled together some brilliant free resources to help you make the most of it:
Practical strategies, checklists and examples from hundreds of real shows.
A four-part video series that walks you through how to run engaging, conversion-driven shows, not just for peak season.
Join Sprii on 22nd October for a session packed with insights, formats that convert and common pitfalls to avoid.
If you’ve been curious about Live Shopping, or just want a fresh way to bring storytelling into your sales strategy, this is the perfect time to explore it.
Check out all the resources here: sprii.io/black-friday
Scrolling is something we rarely notice, until it frustrates us. You scroll halfway through a product list, check another app, or click into a product.
When you return, the page reloads at the top, forcing you to start over. That small disruption may seem minor, but in DTC e-commerce, it can shape the entire shopping experience.
Every repeated scroll costs users time and effort, a “tax” on their attention. Disrupted navigation forces them to reconstruct where they left off, increasing cognitive load and frustration.
Of course, scroll continuity isn’t always the goal. In live feeds or time-sensitive content, users may expect a fresh view. The key is understanding when continuity enhances UX and when a reset better serves intent.
For returning users, scroll continuity must adapt to context. Preserve their position while providing a clear path to refresh the page if they want a new start.
Two key elements matter:
Equally important is Back button support. Users clicking into a product often expect to return to the same spot. Using the HTML5 History API (history.pushState()) with each “Load More” ensures the URL and scroll position reflect the user’s journey. Small tweaks like these prevent major frustration and improve perceived performance.
Scroll position matters, and it’s worth testing each approach to see what works best. Preserving it reduces friction, respects your customers’ time, and improves the shopping experience. On product pages, category lists, and feeds, focus on continuity, restore previously loaded content, and make sure navigation feels intuitive, because every scroll counts.
