10 Creative Iterations to Boost Your Winning eCom Ads & How to master Real-Time Personalisation

*|MC_PREVIEW_TEXT|* View this email in your browser (*|ARCHIVE|*) Logo ** The Growth Newsletter for UK DTC Brands ------------------------------------------------------------ Hello everyone, Rebecca here, Another exciting update for you—DTC Live is almost here, and we’re heading to New York City! We’re putting the final touches on what’s set to be an amazing event on Thursday, 12 September 2024. NYC is a powerhouse for e-commerce, with over 25,000 tech-enabled startups and 300+ venture capital firms. It’s the perfect place for us to gather, share insights, and connect with the best in the business. The DTC opportunity is a double-edged sword... On the one hand, the rewards for brands that get it right — think Beauty Pie, Glossier, Charlotte Tilbury, Huel, Gymshark, Nike and others — have added millions or even billions to their top and bottom lines. But the increasing complexity and pace of change means that it can be incredibly difficult to stay up to date and survive in the highly competitive e-commerce landscape. DTC Live is here to help bring it all together. We’ve lined up some fantastic speakers and workshops to make sure you walk away with actionable strategies and fresh ideas. You can look forward to hearing from industry leaders about how they’ve grown their brands, gaining real insights and tips. We’ve also got interactive workshops that will help you improve your tech stack, boost your customer service, and explore new funding options. Plus, there will be plenty of opportunities to network with other DTC innovators, exchange ideas, and potentially form new partnerships. Need some more convincing? Let’s not forget the venue—the views from The Standard, High Line are just the cherry on top of what promises to be an epic event. Whether you’re a seasoned DTC pro or just dipping your toes into the e-commerce world, this is the event for you. Grab your tickets here. (https://www.eventbrite.co.uk/e/dtc-live-new-york-city-leading-dtc-conference-tickets-777541285917) Now onto today’s topics 📣 Customise, Engage, Convert - How to master Real-Time Personalisation 📣 10 Creative Iterations to Boost Your Winning eCom Ads 📣The difference that makes the difference? 📣 Of all the people from whom you are collecting personal data, what percentage are consenting to marketing? Customise, Engage, Convert - How to master Real-Time Personalisation Real-time website personalisation can make a big difference. It allows you to customise your site’s content for each visitor, creating a more relevant and engaging experience right from the start. It means adjusting your website to fit each visitor. By tracking how users interact with your site, DTC brands can tailor messages that directly appeal to individual preferences and behaviours. Rather than a generic approach, each visitor gets a customised experience, with content and offers that pop up right when they're most relevant. Personalised pop-ups are key here. They're different from the usual annoying pop-ups because they're based on the user's actual behaviour and past interactions. This makes them far more effective and engaging, leading to better conversion rates by delivering the right message at the right time. How should you best go about this website personalisation (we asked our friends at Cooee (https://www.letscooee.com/) !) Segment Your Visitors Rigorously: Begin by categorising your audience using demographic, psychographic, and behavioural data. This segmentation allows for targeted messaging that resonates with each distinct group. Employ robust analytics tools to collect and dissect this data, continually refining your approach based on emerging trends and insights. Time Your Engagements Perfectly: Leveraging real-time data helps determine the most opportune moment for interaction. For instance, if a visitor lingers on a product page, it’s the perfect moment for a personalised pop-up offering a special discount, enticing them closer to a purchase. Craft Content for Every Stage of the Customer Journey: Personalisation should span the entirety of the customer journey. From the moment a new visitor lands on your site, to the return visits of loyal customers, ensure that each interaction is tailored. First-time visitors might see introductory content about your brand’s values, while returning users could be greeted with offers and products based on their past interactions. Continuously Test and Optimise: Employ A/B testing to gauge the effectiveness of different personalisation tactics. This continuous refinement helps in understanding what truly engages your audience, allowing you to optimise strategies and boost conversion rates. And in terms of implementing the real-time personalised pop-ups… Intent Profiling: Analyse micro-behaviours to predict which products or discounts might appeal to the user as per their real-time intent, then use personalised pop-ups to guide them on their customer journey. Social Proof Pop-Ups: Display activities like recent purchases or reviews to build trust and urgency. Seeing others’ positive interactions with your brand can motivate visitors to make a purchase. https://www.linkedin.com/posts/natashacourtenaysmith_entrepreneurlife-entrepreneurship-motherhood-activity-7224343715811594241-MXii?utm_source=share&utm_medium=member_desktop Discount Pop-Ups: Offer special discounts or promotions personalised to the user’s browsing history or cart contents to convert interest into action. https://www.linkedin.com/posts/natashacourtenaysmith_entrepreneurlife-entrepreneurship-motherhood-activity-7224343715811594241-MXii?utm_source=share&utm_medium=member_desktop Abandoned Cart Reminders: Trigger pop-ups that remind users of items they’ve left behind, possibly sweetening the deal with a discount or free shipping to clinch the sale. https://www.linkedin.com/posts/natashacourtenaysmith_entrepreneurlife-entrepreneurship-motherhood-activity-7224343715811594241-MXii?utm_source=share&utm_medium=member_desktop How Can Cooee Help? At Cooee (https://www.letscooee.com/) , they empower DTC brands with AI-driven personalisation tools that are not only immersive and effective but also easy to integrate and cost-effective. Whether it’s crafting unique promotions based on real-time intent or engaging users on a one-to-one basis, Cooee can amplify your customer engagement, guide visitor on their purchase journey and multiply your conversion rates significantly. Interested in transforming your Shopify Store with personalised engagement? Reach out to us for a no- string attached call at shoutout@letscooee.com (mailto:shoutout@letscooee.com) or start with a FREE intent analysis report of the traffic on your online store. 10 Creative Iterations to Boost Your Winning eCom Ads We tend to see the same mistake with eCom brands when they find a winning ad they do not make anywhere near enough iterations to keep the winning ads going at scale. So when you do find something that’s working, you’ve really got to squeeze every bit of juice out of that lemon. What are creative iterations? * I want to differentiate between “new” and “iterations” in regards to ad creative. * New concepts refer to entirely new ads launched in your ad account. * Iterations refer to slightly tweaked ads from one of your new assets. The 3 problems of not iterating winning ads… * Stagnant Growth: Brands that don’t iterate on winning ads miss opportunities to scale their ad spend * Ad Fatigue: Without iteration, ads can quickly become fatigued * Missed Learning Opportunities: By not iterating, brands lose valuable insights that could be gained from testing different ad elements Try these 10 iterations below you can steal… Get multiple people to re-record the winning script. Simply taking that winning message, that winning script, and getting it reshot by another creator in your audience with a different demographic, age, or gender can completely change who the winning ad is delivered to and can unlock the scale for your business. Change hook text. Try different opening sentences in your ads to see which one grabs people’s attention best. You could play around with different styles or straightforward calls to action to find what clicks with your audience. Add winning hooks from other ads. Bring elements from your best ads into new ones. This uses proven strategies to make your new ads better. Change Voiceover. Switch up the voice in your ad—think about changing how fast or emotionally they speak—to better connect with your audience. Change hook visual. Refresh the first image or video people see in your ad to keep it interesting and grab attention faster. Mashup weaves in clips from other creatives. Mix parts from different successful ads to make a new one that shows off various aspects of what you offer. Have a creator/multiple creators GreenScreen the AD. Use creators to act out your ad in front of a green screen. This lets you add different scenes or special effects behind them, making your ad more engaging. Repurpose in different formats. Turn your winning video into other kinds of ads like pictures, GIFs, or slideshows to catch more people on different social media platforms. Comment response. Make ads that answer common questions or replies from your audience. This personal touch can make viewers more interested in what you offer. TikTok text-to-voice. Use TikTok’s text-to-speech feature in your ads to appeal to younger viewers and make your content feel more current and fun. The difference that makes the difference? September 26th is a very special DTC Live Gamechangers workshop, and this is your invite! Gamechangers is our popular and FREE monthly growth workshop for brands, especially those who feel like they are facing tactical overwhelm, wondering what activity will be the activity that makes the difference to growth. Not only is it our first Gamechangers back after the summer break, but we’ll be slightly tweaking the format to squeeze the most out of the day - more chances to connect and learn with industry experts and more workshops. This means alongside our usual training in customer acquisition, mastering Tiktok, creative that cuts through, live shopping, the perfect ecommerce team and much more, we will be deep diving into how to maximise your Shopify website. To date, nearly 200 brands have experienced our empowering growth workshops, held at White City in West London. Here what our attendees have to say: 💬 "Just finished an amazing day. Gamechangers was awesome to hear from so many other brands who are in the space. Hear their pain points, hear their pressure points. And also hear from the amazing guys at Bolt about how to tackle some of those challenges and some of the learning they've had." – Lawrence Booth Clibborn | The Mothership 💬 “Tash, it was especially nice to meet you given we spoke a while ago now and you are THE ONLY person I spoke to for a long time who truly understood how my product (pillowcases) were becoming a commodity.” Sonal Keay | This is Silk 💬 "We've just been to Gamechangers, and it's been an absolutely fantastic day. There's never a top level stop when you learn. It's always day to day. And today I've got loads of great assets. So thank you very much it's been amazing." – James Greenwell | On Group Want to book your place? Sign up here (https://www.eventbrite.co.uk/e/gamechangers-by-dtc-live-free-ecom-workshop-for-brands-september-2024-tickets-880911087777) or hit reply to this email. We'll look forward to seeing you there. Of all the people from whom you are collecting personal data, what percentage are consenting to marketing? Email marketing is one of the most personalised and direct methods of connecting with customers. Whether you're a small business nurturing loyal followers, a medium-sized enterprise scaling your outreach, or a large corporation retaining an expansive customer base, email marketing is essential. Yet, with great power comes great responsibility. Ensuring compliance in email marketing is crucial, particularly with the increasing focus on data privacy and consent. Non-compliance can tarnish your brand’s image, lead to substantial fines, and erode customer trust. Just by looking at the image below, you can see not every country has the same list of rules—is it an opt-in or opt-out situation? To understand this better, we spoke to our friends at Dataships, and here is what we found to be the top pain points and Dataships' top tips. ** The Pain Points and How Dataships (https://dataships.io/) Can Help ------------------------------------------------------------ ** ------------------------------------------------------------ Missed Growth Opportunities Collecting excessive consent in countries with lower legal requirements can stifle growth. Dataships optimises consent collection by dynamically adjusting forms based on the user's location. Actionable Tip: Use Dataships to ensure you collect the appropriate amount of consent per region, maximising your growth potential while staying compliant. Risk of Fines and Reputational Damage Inadequate consent collection in countries with stringent regulations can lead to substantial fines and damage to your brand's reputation. Dataships ensures you always collect the required level of consent. Actionable Tip: Make sure you are only marketing to customers who have given explicit consent to avoid any complaints Lack of Traceability Without robust compliance records, maintaining an accurate and compliant email list is challenging. Dataships eliminates uncertainties by providing comprehensive records for every contact and consent interaction. Actionable Tip: Keep your consent records up-to-date and audit-ready. (P.s) Dataships' verification and syncing features, ensuring a traceable, accurate email list. Educate Your Team Empower your marketing team with knowledge about compliance and the effective use of tools like Dataships. Actionable Tip: Ensure your team understands the importance of compliance and how to use tools like Dataships effectively to boost your email marketing efforts. Want to find out more? Check out dataships.io (https://dataships.io/) That's it for this week! Thank you for reading :) To help continue to build the DTC Live community, please forward this email on to someone you think might like it. Or if easier, share this link (https://d2c10x.krtra.com/c/tDmzXrkMQ8lF/zvd1) . We'll be back with more growth strategies and insights for eCom and tech brands next week. Logo Copyright (C) *|2024|* *|DTC LIVE|*. All rights reserved. Want to change how you receive these emails? You can update your preferences (*|UPDATE_PROFILE|*) or unsubscribe (*|UNSUB|*)