The Real Power of Consent Collection

The one marketing metric many ecom brands aren't measuring 👀

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Your marketing consent rate, aka the pace of growing your email list and opt-ins—crucial for driving revenue growth.

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Shopify stores typically see a 20% marketing acceptance rate for email opt-ins. But hold on—enter Dataships.
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Say goodbye to the generic "one-size-fits-all" approach! Dataships brings you an optimised widget with dynamic location-based consent checkboxes. By utilising data privacy legislation from around the world, their widget ensures compliance while maximising growth opportunities. 

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Through innovative geo-location technology, the app accurately presents shoppers with the appropriate language for marketing consent based on their IP, billing, and shipping addresses. 

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The result? An impressive 88% checkout acceptance rate, compared to the mere 20% achieved with conventional methods!

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Dataships is quietly and routinely adding hundreds of thousands of pounds in revenue for the brands they work with.

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What happens if your opt in rates increase?

Brands are constantly on the lookout for innovative solutions to boost their revenue and outreach potential.

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And navigating the maze that is newsletter sign-ups often leaves brands in a muddle. 

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Strategising on where to position that essential tick box or grappling with the opt-in / opt-out dichotomy is pivotal. Also speaking about internationalisation, what about
rules in different countries? What are the laws like in the USA, Germany or Dubai?

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Here’s the overview: 

1. Explicit consent - via the opt-in approach (e.g. UAE, Australia)
2. Explicit consent - via the double opt-in approach (e.g. Germany)
3. "Soft opt-in" - via the opt-out method in the context of a sale (e.g. Ireland, UK, Sweden etc.)
4. Implied consent - where an Existing Business Relationship exists (e.g. Canada)
5. Consent not required - when consent is not required Dataships consent management ensures that users are presented with the required privacy notices (e.g. USA)

Based on the customer’s choice and a check to make sure the right consent collection mechanism was presented to the customer, Dataships assigns them a status of marketable or non-marketable.  Dataships also checks against any exclusion lists in Klaviyo to ensure that if a customer has previously unsubscribed they will not be contacted, unless they have specifically opted in.

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The prime focus is to incentivise more users to subscribe to emails or SMS. 

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That’s where our partners Dataships come in, who offer a game-changing opportunity for brands to unlock new streams of revenue by leveraging their marketable contacts. 

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Let's jump into a real case study example to see how the app can lead to a measurable return on investment (ROI) and substantial revenue growth.

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Dataships closely track the return customer rate with their customers across different market segments. This is the percentage of customers that repeat purchase from the net new marketable contacts Dataships has unlocked.

Over a 12 month period for Health & Beauty brands they see a return customer rate of 34% and for Apparel brands as high as 73% as an example.

Here is a breakdown below.

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Orders per month - 2,000

AOV - £40

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Pre Dataships marketing consent rate - 40%

Post Dataships marketing consent rate - 88%

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1 Month - Extra people subscribed to marketing - 960

Return customer rate - 2% = $760 

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4 Months - Extra people subscribed to marketing - 3,840

Return customer rate - 8% = £12,280

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This goes to show just how the Dataships app can unlock substantial revenue growth for businesses! 🚀

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By improving the marketing consent rate and accessing a larger pool of marketable contacts, brands can significantly boost their outreach potential and, in turn, drive impressive revenue growth.

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Dataships knows the privacy and marketing laws and applies the appropriate consent collection mechanism to compliantly optimise your marketing consent collection.  At a high-level Dataships applies one of five consent collection mechanisms, depending on the context of the personal data collection.

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Interested and want to learn more about how this could supercharge your business and ensure you’re compliant? Check out Dataships.io