All these hot fixes included
Black Friday and Cyber Monday are prime opportunities for your business to make money.
To maximise your online store’s performance this BFCM season, consider implementing these 6 essential hot fixes.
Sticky navigation and menu
Maintain user engagement with a sticky, persistently visible navigation menu. This allows seamless exploration of your site’s content and functionality, no matter how far the user scrolls down the page.
User direction items
Provide clear visual cues to guide visitors through your site. Prominent directional elements, such as arrows or CTA buttons, help users intuitively navigate to important information and conversion points.
Menu focus
Spotlight your most valuable offerings by putting the focus on key menu items. This ensures users quickly discover your brand’s core products, services or features, driving higher engagement and conversions.
Your value proposition
Clearly articulate what makes your brand, product or service uniquely valuable to your target customers. Communicate the primary benefits you provide to differentiate yourself in the market.
Above the fold
Feature your most compelling content “above the fold” - the section of the page visible without scrolling. This prime real estate allows you to immediately capture user attention and interest.
Page speed & load animation
Deliver a fast, responsive user experience with quick page loads and engaging animations. Optimised page speed and thoughtful loading visuals enhance overall usability and brand perception.
